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Deja vu las vegas strip hop1/23/2024 ![]() ![]() “But with London, for the first time in 20 years-maybe the first time ever-women received 55 percent of the clock time within NBC’s telecast.” “We’ve seen a turn since the London Games I don’t know if it’s a blip or a trend,” says Billings. ![]() In the summer Olympics, women get a fairer share of attention, and, in the 2012 summer Games, NBC actually spent more time on women than men. And while there are some indications that the media is spending a more time talking about women during the Olympics, there is still ample room for improving how female athletes are covered.Īs a rule, NBC spends a smaller proportion of its time on women than on men during the winter Olympics-the gap between coverage of the two genders is larger. And, at that point in the Games, women’s figure skating hadn’t even started yet.īy the end of the two weeks, the gap had narrowed even further: Men got 45.4 percent of clock time, women 41.4 percent, and pairs 13.2 percent.ĭespite what the Onion might say about our attention span for Olympic women’s hockey-“Come back and read this…300 words about a talented team of female athletes on the verge of Olympic gold isn’t going to kill you” is one of its more gentle excoriations-the Olympics is one of the few times, ever, that the media pays attention to female athletes. (Researchers like Billings focus on NBC’s primetime coverage because it reaches the most people- averaging 22.5 million per night, according to the Washington Post.) At the last winter Olympics, in Vancouver, the gap was 20 percent. “It’s a 10-percent gap favoring male athletes, which is smaller than normal,” said Billings, late last week. Through the Friday night of Valentine’s Day, NBC spent 47.6 percent its time covering men and 37.6 percent of its time covering women, with the remainder going to pair sports, like ice dancing. But this year, when Billings, who directs the University of Alabama’s sports communications program, and his collaborators ran an initial data-crunch on the first week of the Sochi Olympics, NBC’s coverage was looking more equitable. Usually, men get significantly more of the clock time. ![]() For every Olympics since 1994’s Lillehammer Games, Andy Billings has broken down how much time the primetime broadcast spends covering male athletes and female athletes. ![]()
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